Why Xandres is not attending
The fashion industry is high on the list of the most polluting sectors in the world, and Black Friday only adds to that by encouraging people to buy more things they don't need. In Belgium alone, we each throw away an average of 15 kilograms of clothing per year, and we only wear 12% of our wardrobe. Figures like these make us think; they are not in line with the sustainability trajectory we have embarked on at Xandres. Our mission as a brand is responsible consumption: to design clothing with timeless style and quality that you can wear and cherish for a long time, from Belgian soil.
To that end, we want to use Black Friday as an opportunity to think more consciously about our consumption behaviour; to reflect on what we have, because we have more than we think; to turn a black page in our consumer society into a green one, together with you. Hello, GREEN FRIDAY!