Inspiring Women FW25
A WOMAN WHO REDRAWS THE FASHION SCENE
A conversation with the founder of clothing rental platform Dressr, about sustainable style choices and the freedom of owning less.
In a world where, all too often, fashion stands for fast, new and never enough, Caroline Baeten has opted for a different pace. With Dressr, she’s not just growing a company – she’s reshaping the way we look at fashion. With a clear vision, warm idealism and a down-to-earth entrepreneurial outlook, Caroline is proving that hiring fashion can not only be an alternative, but also a new standard, and that variety can exist without overconsumption.
For years, Caroline worked as a Business Manager, until the birth of her first child prompted her to step out of the rush and finally pause. She found herself in a coffee bar with a notebook and one simple question: “Where can I make a real impact?”
That the answer would lead her to the fashion industry felt both unexpected yet inevitable. Seeing the system from a distance for the first time, she realised just how logical and how urgent real change had become.
“I see Dressr as a form of normalisation: renting should feel just as natural as buying second-hand.”
- CAROLINE
“I think women today mainly need space. Space to choose, to experiment, to evolve. That’s exactly what Dressr wants to give them.”
- CAROLINE
Today, Dressr collaborates with more than 60 brands, renting out everything from sharp tailoring to cozy knitwear, all while building a community of women who value choice over ownership. According to Caroline, renting is no longer about a one-off party dress. “That’s not sustainable enough. The future lies in a wardrobe that’s flexible and unique, one you can evolve endlessly without having to own every piece.”
That’s exactly where Dressr sets itself apart from other rental platforms. With a range of subscription models that let you rotate items as often as you like, Dressr offers more freedom, less clutter, and a completely new way to experience style.
HER STYLE: PERSONAL, INTUITIVE AND IMPERFECTLY BEAUTIFUL
Caroline’s style of dressing mirrors the way she leads: intuitive, creative, and grounded in respect for what already exists. Half of the pieces in her wardrobe once belonged to someone else: heirlooms, second-hand treasures, and items on rotation through her Dressr subscription. Every outfit begins with one meaningful starting point: a blouse that belonged to her grandmother, an oversized shirt from her father – and from there, she reinvents it based on current trends. And when Xandres dresses her for the festive season, the result feels effortless yet intentional: elegant but comfortable, polished with personality: a wardrobe that’s ready for celebration, without compromising authenticity.
DRESSR x XANDRES
Her vision aligns beautifully with that of Xandres: timelessness over trends, quality over quantity, and style that lasts beyond a single season. “Xandres pieces are perfect for a circular wardrobe,” Caroline explains. “Strong basics, great fits, high-quality materials — these are the items that stay, the ones you can style in endless ways.” It makes the arrival of Xandres on Dressr a seamless match: from refined Essentials for every day to standout pieces for special moments.
With Inspiring Women, Xandres celebrates remarkable women every season — highlighting their personality, style, and unique story.
A WOMAN WHO REDRAWS THE FASHION SCENE
A conversation with the founder of clothing rental platform Dressr, about sustainable style choices and the freedom of owning less. In a world where, all too often, fashion stands for fast, new and never enough, Caroline Baeten has opted for a different pace. With Dressr, she’s not just growing a company – she’s reshaping the way we look at fashion. With a clear vision, warm idealism and a down-to-earth entrepreneurial outlook, Caroline is proving that hiring fashion can not only be an alternative, but also a new standard, and that variety can exist without overconsumption.
Today, Dressr collaborates with more than 60 brands, renting out everything from sharp tailoring to cozy knitwear, all while building a community of women who value choice over ownership. According to Caroline, renting is no longer about a one-off party dress. “That’s not sustainable enough. The future lies in a wardrobe that’s flexible and unique, one you can evolve endlessly without having to own every piece.”
“I see Dressr as a form of normalisation: renting should feel just as natural as buying second-hand.”
- CAROLINE
“I think women today mainly need space. Space to choose, to experiment, to evolve. That’s exactly what Dressr wants to give them.”
- CAROLINE
SHOP THE FAVOURITES OF
CAROLINE
HER STYLE: PERSONAL, INTUITIVE AND IMPERFECTLY BEAUTIFUL
Caroline’s style of dressing mirrors the way she leads: intuitive, creative, and grounded in respect for what already exists. Half of the pieces in her wardrobe once belonged to someone else: heirlooms, second-hand treasures, and items on rotation through her Dressr subscription. Every outfit begins with one meaningful starting point: a blouse that belonged to her grandmother, an oversized shirt from her father – and from there, she reinvents it based on current trends.
“I see Dressr as a form of normalisation: renting should feel just as natural as buying second-hand.”
- CAROLINE
DRESSR x XANDRES
Her vision aligns beautifully with that of Xandres: timelessness over trends, quality over quantity, and style that lasts beyond a single season. “Xandres pieces are perfect for a circular wardrobe,” Caroline explains. “Strong basics, great fits, high-quality materials — these are the items that stay, the ones you can style in endless ways.” It makes the arrival of Xandres on Dressr a seamless match: from refined Essentials for every day to standout pieces for special moments.
With Inspiring Women, Xandres celebrates remarkable women every season — highlighting their personality, style, and unique story.