Inspiring Women FW25
A WOMAN WHO REDRAWS THE FASHION SCENE
A conversation with the founder of clothing rental platform Dressr, about sustainable style choices and the freedom of owning less.
In a world where, all too often, fashion stands for fast, new and never enough, Caroline Baeten has opted for a different pace. With Dressr, she’s not just growing a company – she’s reshaping the way we look at fashion. With a clear vision, warm idealism and a down-to-earth entrepreneurial outlook, Caroline is proving that hiring fashion can not only be an alternative, but also a new standard, and that variety can exist without overconsumption.
For years, Caroline worked as a Business Manager, until the birth of her first child prompted her to step out of the rush and finally pause. She found herself in a coffee bar with a notebook and one simple question: “Where can I make a real impact?”
That the answer would lead her to the fashion industry felt both unexpected yet inevitable. Seeing the system from a distance for the first time, she realised just how logical and how urgent real change had become.
“Because our customers let go of the need to own everything, they gain access to far more options, in consistently high quality.”
- CAROLINE
“I think women today mainly need space. Space to choose, to experiment, to evolve. That’s exactly what Dressr wants to give them.”
- CAROLINE
Today, Dressr collaborates with more than 60 brands, renting out everything from sharp tailoring to cozy knitwear, all while building a community of women who value choice over ownership. According to Caroline, renting is no longer about a one-off party dress. “That’s not sustainable enough. The future lies in a wardrobe that’s flexible and unique, one you can evolve endlessly without having to own every piece.”
That’s exactly where Dressr sets itself apart from other rental platforms. With a range of subscription models that let you rotate items as often as you like, Dressr offers more freedom, less clutter, and a completely new way to experience style.
HER STYLE: PERSONAL, INTUITIVE AND IMPERFECTLY BEAUTIFUL
Caroline’s style of dressing mirrors the way she leads: intuitive, creative, and grounded in respect for what already exists. Half of the pieces in her wardrobe once belonged to someone else: heirlooms, second-hand treasures, and items on rotation through her Dressr subscription. Every outfit begins with one meaningful starting point: a blouse that belonged to her grandmother, an oversized shirt from her father – and from there, she reinvents it based on current trends. And when Xandres dresses her for the festive season, the result feels effortless yet intentional: elegant but comfortable, polished with personality: a wardrobe that’s ready for celebration, without compromising authenticity.
DRESSR x XANDRES
Her vision aligns beautifully with that of Xandres: timelessness over trends, quality over quantity, and style that lasts beyond a single season. “Xandres pieces are perfect for a circular wardrobe,” Caroline explains. “Strong basics, great fits, high-quality materials — these are the items that stay, the ones you can style in endless ways.” It makes the arrival of Xandres on Dressr a seamless match: from refined Essentials for every day to standout pieces for special moments.
With Inspiring Women, Xandres celebrates remarkable women every season — highlighting their personality, style, and unique story.
A WOMAN WHO REDRAWS THE FASHION SCENE
A conversation with the founder of clothing rental platform Dressr, about sustainable style choices and the freedom of owning less. In a world where, all too often, fashion stands for fast, new and never enough, Caroline Baeten has opted for a different pace. With Dressr, she’s not just growing a company – she’s reshaping the way we look at fashion. With a clear vision, warm idealism and a down-to-earth entrepreneurial outlook, Caroline is proving that hiring fashion can not only be an alternative, but also a new standard, and that variety can exist without overconsumption.
Dressr collaborates with more than 60 brands, renting out everything from sharp tailoring to cozy knitwear, all while building a community of women who value choice over ownership. According to Caroline, renting is no longer about a one-off party dress. “That’s not sustainable enough. The future lies in a wardrobe that’s flexible and unique, one you can evolve endlessly without having to own every piece.”
“Because our customers let go of the need to own everything, they gain access to far more options, in consistently high quality.”
- CAROLINE
“I think women today mainly need space. Space to choose, to experiment, to evolve. That’s exactly what Dressr wants to give them.”
- CAROLINE
SHOP THE FAVOURITES OF
CAROLINE
HER STYLE: PERSONAL, INTUITIVE AND IMPERFECTLY BEAUTIFUL
Caroline’s style of dressing mirrors the way she leads: intuitive, creative, and grounded in respect for what already exists. Half of the pieces in her wardrobe once belonged to someone else: heirlooms, second-hand treasures, and items on rotation through her Dressr subscription. Every outfit begins with one meaningful starting point: a blouse that belonged to her grandmother, an oversized shirt from her father – and from there, she reinvents it based on current trends.
DRESSR x XANDRES
Her vision aligns beautifully with that of Xandres: timelessness over trends, quality over quantity, and style that lasts beyond a single season. “Xandres pieces are perfect for a circular wardrobe,” Caroline explains. “Strong basics, great fits, high-quality materials — these are the items that stay, the ones you can style in endless ways.” It makes the arrival of Xandres on Dressr a seamless match: from refined Essentials for every day to standout pieces for special moments.
With Inspiring Women, Xandres celebrates remarkable women every season — highlighting their personality, style, and unique story.